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The London Beauty Guide: Where And What To Shop

I have always been quite fascinated by the British beauty market. In terms of its assortment, it is only inferior to the US market, and new brands come almost every month. Most of the brands are sold internationally (thanks to the Cult Beauty and Feelunique deliveries), so even Charlotte Tilbury has ceased to be something exotic. 

The London Beauty Guide: Where And What To Shop

Rare Beauty: A Rare Beauty Company Or Another Inauthentic Brand?

Rare Beauty is currently the most popular beauty brand available on the market. And it is not limited to approaches that focus more on its celebrity than the product; the brand has a platform that evolved on celebrity endorsement concepts to form a new differentiator. It has a much more personal approach, and this became the foundation of why the celebrity wants to make business.  

Rare Beauty: A Rare Beauty Company Or Another Inauthentic Brand?

The Business Of Beauty: How London Women Decided To Conquer It

Rose INC and Rosie Huntington-Whiteley 

Rose Inc was originally launched as an online platform in 2018, with aspirations to go further and create a beauty line that is currently a real hit in the beauty industry (we love its minimalistic packaging and great formulas). At that time, Rosie had a real passion for everything related to beauty, which she actively shared on her social media. But there were already a lot of celebrity cosmetic brands created, the market was obviously very saturated. So Rosie used her site to collect data and explore readers' interests. It means that she could connect with her audience and share her true passion for makeup and skincare. So when the first Rose Inc products debuted more than two years later, the brand became something authentic. 

The Business Of Beauty: How London Women Decided To Conquer It
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