Gucci Cruise 2025: Heritage Meets Modernity in London

For the Cruise 2025 show, Gucci chose the prestigious Tate Modern in London, a city deeply intertwined with the House's storied past. In 1897, the House's founder, Guccio Gucci, arrived in London and worked as a porter at The Savoy Hotel. Inspired by the city's vibrant spirit, he returned to Florence with a vision, opening a travel goods store to narrate a new way of living through his meticulously crafted luggage. Over a century later, London's cultural richness and convergence continue to resonate, paralleling Gucci's ongoing journey of self-discovery and heritage-inspired innovation.

A Harmonious Collection Reflecting London’s Essence

At the Cruise 2025 fashion show, Sabato De Sarno skillfully explored the contrasts and harmonies of London in his new collection. The art of embroidery took center stage, showcasing a floral and delicate aesthetic highlighted by impeccable craftsmanship. Fringe and petals adorned relaxed silhouettes, symbolizing unity in contrast. Meanwhile, argyle patterns, crafted from georgette nets and embellished with romantic details, added depth and texture to the collection.

The Gucci Blondie Bag: Heritage Meets Contemporary

Complementing the collection's looks was the Gucci Blondie bag. Featuring the House's iconic rounded emblem first introduced in 1971, the new bag seamlessly blends heritage codes with contemporary design. Designed to be effortlessly worn over the shoulder, the seventies-inspired silhouette is available in leather and canvas, often showcasing the signature GG monogram, epitomizing Gucci's timeless elegance.

Footwear: Equestrian Inspirations and Modern Functionality

Continuing Sabato De Sarno's exploration of footwear, the Cruise 2025 collection presented shoes deeply rooted in Gucci's equestrian heritage. The Horsebit creeper made a notable return, distinguished by its thick sole, laces, and the signature double ring and bar hardware. Meanwhile, the romantic silhouette of the Horsebit ballerina was enhanced by functional features, such as a flatter sole designed for the dynamic movements of everyday life.

A Synthesis of Past and Present

The Gucci Cruise 2025 show at Tate Modern was a masterful synthesis of past and present, celebrating the House's historical connection to London while showcasing a collection that speaks to contemporary fashion sensibilities. Sabato De Sarno's designs encapsulated the essence of Gucci's heritage, reimagined through a modern lens, reaffirming the House's enduring influence and creative evolution.